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Response Rates: How Much Should I Really Care?

Within most organizations that survey their employees, driving response rates consumes a great deal of energy. Communications plans are drafted, calendars are blocked, reminders are sent and completion deadlines are extended in order to bolster response rates. In fact, we’ve seen instances where the response rate is given as much — or more — attention than the actual survey results. But is the focus misplaced?

Key Learning Objectives:

  • Why Should I Pay Attention to Response Rates?
  • Does It Matter When Response Rates Vary Across Organizations?
  • Are Non-Responders More Negative?

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