Aligning Culture to Your Innovation Strategy


Over 50% of executives say building a culture of innovation is their most pressing issue. Yet, their definitions of innovation vary.

'Innovation' is constantly interchanged with 'creativity' and that simply should not be the case... 

Creativity is the set of processes that generates new ideas, but innovation is the application of these new ideas where they have not been used before. 


This eGuide will introduce the 4 elements to building a truly innovative culture:

  • Seeing Opportunity 
  • Working in a Creative Environment 
  • Collaborating for Performance 
  • Having Leadership Support